Chewing gum - Malabar

Malabar strawberry taste.

Malabar is a French brand of chewing gum was launched in 1958 by the Society Krems. In 1959 the brand launched the first thumbnail but it was not until 1969 What is the famous blonde wearing a yellow jersey on his chest and wearing an M surrounded by a red oval. His adventures have long been declined on the thumbnails contained in the package in the form of short cartoons. The designer Jean-Claude Poirier was the author of some of these stickers. Today the figure has ceased to be the star gags drawn on the thumbnails, but it is still present on the packaging.